Ticket costs 100 cny (free for over 70's with identification card). When I got off the bus, there are signs to Tongli and I had to cross the road and turn right and walked a little bit to ticketing area. I took the subway line 4 to Tongli station (6 cny one way from Nanmen and the trip was around 40 mins) then there's a number 725 bus waiting outside the subway which goes to the Tongli bus stop (1 cny and it takes about 10 mins). With the newly opened subway line 4 in Suzhou, getting here is fairly easy.
Tongli was the only one on my list of things to do in Suzhou when I did a rushed itinerary before arriving in China.